June 12, 2019
Maxell, Ltd.

Orlando, FL., June 12, 2019 – Maxell, Ltd. today announced the launch of three new, high-brightness, 3LCD laser projectors for the North American market. This new series of laser projectors—the first to be manufactured under the Maxell brand—has been specifically designed to enhance the visual experience by delivering vivid colors, bold graphics and crisp text. The Maxell MP-WU5603 and MP-WX5603 feature 6,000 ANSI lumen brightness, while the Maxell MP-WU5503 features 5,000 ANSI lumen brightness. All three boast an industry- leading 5-year standard warranty.

These laser-light-source projectors offer 20,000 hours of maintenance-free operation, and up to 50,000 hours when using Long Life 2 mode. The projectors’ long life and high reliability make them ideal for use in auditoriums, lecture halls, classrooms, conference rooms, museums and other large venues where access to the projector may be limited.

The combined power of Maxell’s original Accentualizer technology paired with the recently enhanced High Dynamic Contrast Range 2 (HDCR2) feature results in clear and vivid images, even in bright rooms. Maxell’s Accentualizer technology makes pictures look more real by enhancing sharpness, gloss and shade, while the HDCR2 technology automatically enhances the tone and color of the projected image to correct unclear images caused by room lighting.

This new series of projectors is the first projector series to be introduced in the United States and Canada under the Maxell brand name. These products reflect close coordination with customers to achieve projector designs that satisfy their real-world needs and priorities. The new series is packed with performance and reliability features that support customers and make installation and operation easy.

Maxell’s Cloning Function allows users to copy setting data from one projector to other projectors of the same model, which can save many hours during set-up and installation. The MP-WU5503, MP-WU5603 and MP-WX5603 also feature Perfect Fit 2 for the easy independent adjustment of image corners and sides. Other features include Input Source Naming, Lens Shift, Picture by Picture, Picture in Picture, DICOM® Simulation Mode and 360° rotation.

Additionally, secure embedded networking gives customers the ability to manage and control multiple projectors from one centralized location to schedule events, transfer images, and create email alerts, as well as to receive centralized reporting and conduct routine maintenance.

Users can connect to the 3LCD projectors using HDBaseTTM, HDMI®, Maxell’s Projector Quick Connection App for Mobile Devices or using an optional USBWL5G wireless adapter.

The Business Solutions Group, Digital Solutions Division of Hitachi America, Ltd. will be the distributing partner supporting the launch and resale of these new Maxell projectors in the United States and Canada through September 30, 2019. Beginning October 1, 2019, Maxell, Ltd., through its United States subsidiary, Maxell Corporation of America, will assume responsibility for all operations related to the sale of Maxell-brand projectors and accessories in the North American market.

For more information on Maxell Projectors in the US, please visit https://maxellproav.com/
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About Maxell, Ltd.:
Maxell, Ltd., a subsidiary of Maxell Holdings, Ltd. (TSE: 6810), is headquartered in Kyoto, Japan. Maxell, Ltd. is a leading company in the fields of Energy, Industrial Materials and Electronic Appliances/Consumer Products, such as primary and rechargeable batteries, adhesive tapes, optical components, projectors and consumer products including health and beauty care products.

[Media Agency for Projectors in North America]

Deej Savage
Brand Definition
(212) 660-2555 x26

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